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Evidence Guide: DEFDPA006 - Develop and implement a public affairs strategic plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

DEFDPA006 - Develop and implement a public affairs strategic plan

What evidence can you provide to prove your understanding of each of the following citeria?

Confirm organisational vision and mission

  1. Check the currency of and support for organisational vision and mission with key stakeholders
  2. Propose changes or refinements to vision or mission statement, as required
  3. Gain support for strategic planning process and mission refinements from relevant stakeholders
  4. Undertake approval process for required refinements in accordance with organisational procedures
Check the currency of and support for organisational vision and mission with key stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Propose changes or refinements to vision or mission statement, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Gain support for strategic planning process and mission refinements from relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Undertake approval process for required refinements in accordance with organisational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the internal and external environment

  1. Identify required information and undertake research to deliver relevant information
  2. Analyse political, economic, social and technological developments
  3. Seek advice from identified subject matter experts as required
  4. Consider identified strengths and weaknesses of existing stakeholders
  5. Analyse organisation’s strengths, weaknesses, opportunities and threats
  6. Identify organisational risk factors that will impact on the implementation of a strategic plan in accordance with operational procedures
Identify required information and undertake research to deliver relevant information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse political, economic, social and technological developments

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek advice from identified subject matter experts as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider identified strengths and weaknesses of existing stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse organisation’s strengths, weaknesses, opportunities and threats

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify organisational risk factors that will impact on the implementation of a strategic plan in accordance with operational procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Write strategic plan

  1. Document relevant research and background for inclusion in the strategic plan
  2. Formulate strategic objectives and strategies
  3. Assign strategies a priority, timeframe, responsible parties and measurable performance indicators
  4. Circulate strategic plan for comment, support and endorsement in accordance with operational guidelines
Document relevant research and background for inclusion in the strategic plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Formulate strategic objectives and strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assign strategies a priority, timeframe, responsible parties and measurable performance indicators

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Circulate strategic plan for comment, support and endorsement in accordance with operational guidelines

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement strategic plan

  1. Communicate strategic plan to relevant parties
  2. Brief personnel who have a specific role in relation to strategies
  3. Use performance indicators to monitor progress of the implementation of the plan
  4. Make necessary refinements to the plan from feedback received
  5. Evaluate achievement of objectives at agreed milestones
  6. Review effectiveness of plan and consider methods for improving strategic planning processes
Communicate strategic plan to relevant parties

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief personnel who have a specific role in relation to strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use performance indicators to monitor progress of the implementation of the plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make necessary refinements to the plan from feedback received

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate achievement of objectives at agreed milestones

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review effectiveness of plan and consider methods for improving strategic planning processes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Confirm organisational vision and mission

1.1

Check the currency of and support for organisational vision and mission with key stakeholders

1.2

Propose changes or refinements to vision or mission statement, as required

1.3

Gain support for strategic planning process and mission refinements from relevant stakeholders

1.4

Undertake approval process for required refinements in accordance with organisational procedures

2

Analyse the internal and external environment

2.1

Identify required information and undertake research to deliver relevant information

2.2

Analyse political, economic, social and technological developments

2.3

Seek advice from identified subject matter experts as required

2.4

Consider identified strengths and weaknesses of existing stakeholders

2.5

Analyse organisation’s strengths, weaknesses, opportunities and threats

2.6

Identify organisational risk factors that will impact on the implementation of a strategic plan in accordance with operational procedures

3

Write strategic plan

3.1

Document relevant research and background for inclusion in the strategic plan

3.2

Formulate strategic objectives and strategies

3.3

Assign strategies a priority, timeframe, responsible parties and measurable performance indicators

3.4

Circulate strategic plan for comment, support and endorsement in accordance with operational guidelines

4

Implement strategic plan

4.1

Communicate strategic plan to relevant parties

4.2

Brief personnel who have a specific role in relation to strategies

4.3

Use performance indicators to monitor progress of the implementation of the plan

4.4

Make necessary refinements to the plan from feedback received

4.5

Evaluate achievement of objectives at agreed milestones

4.6

Review effectiveness of plan and consider methods for improving strategic planning processes

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Confirm organisational vision and mission

1.1

Check the currency of and support for organisational vision and mission with key stakeholders

1.2

Propose changes or refinements to vision or mission statement, as required

1.3

Gain support for strategic planning process and mission refinements from relevant stakeholders

1.4

Undertake approval process for required refinements in accordance with organisational procedures

2

Analyse the internal and external environment

2.1

Identify required information and undertake research to deliver relevant information

2.2

Analyse political, economic, social and technological developments

2.3

Seek advice from identified subject matter experts as required

2.4

Consider identified strengths and weaknesses of existing stakeholders

2.5

Analyse organisation’s strengths, weaknesses, opportunities and threats

2.6

Identify organisational risk factors that will impact on the implementation of a strategic plan in accordance with operational procedures

3

Write strategic plan

3.1

Document relevant research and background for inclusion in the strategic plan

3.2

Formulate strategic objectives and strategies

3.3

Assign strategies a priority, timeframe, responsible parties and measurable performance indicators

3.4

Circulate strategic plan for comment, support and endorsement in accordance with operational guidelines

4

Implement strategic plan

4.1

Communicate strategic plan to relevant parties

4.2

Brief personnel who have a specific role in relation to strategies

4.3

Use performance indicators to monitor progress of the implementation of the plan

4.4

Make necessary refinements to the plan from feedback received

4.5

Evaluate achievement of objectives at agreed milestones

4.6

Review effectiveness of plan and consider methods for improving strategic planning processes

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria on at least one occasion and include:

applying communication ethics relevant to the audience and the organisation

applying organisational policies and procedures

applying risk management strategies to plan and undertaking appropriate due diligence

developing and implementing a public affairs strategic plan that includes:

objectives

strategies

timeframes

performance indicators

methods for monitoring the implementation of the plan

using research methods that ensure accurate, up-to-date information is available

undertaking analysis to review strengths and weaknesses, and to collate and interpret statistical data including trend analysis.

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all of the requirements of the elements and performance criteria and include knowledge of:

relevant legislation and organisational policies and procedures

research including:

demographics

economics

internal research

market segmentation

political

product

social

technical

strategic planning methodologies including political, economic, social and technological (PEST) analysis, and strengths, weaknesses, opportunities and threats (SWOT) analysis.

Range Statement

Range is restricted to essential operating conditions and any other variables essential to the work environment.

Non-essential conditions may be found in the Companion Volume Implementation Guide.